About Huemanly

We Believe Most Brand Problems Are Human Problems in Disguise.

Huemanly exists because the most consequential question a brand can ask is one the industry has mostly stopped asking. Not how do we reach more people, or how do we convert faster, or how do we sharpen the creative. The question that matters more than those. Who are the people we serve, what do they actually need from us, and how far have we drifted from giving it to them? Every engagement we run is built to answer that question honestly, and to do the work that closes the gap.

The Origin

Strategy Built on How People Actually Behave.

Huemanly was co-founded by Cort and Sarah "Toddie" Brummels. A strategist and a creative director who spent years watching brands try to solve human problems with more marketing. Better campaigns. Sharper creative. Larger media budgets. The pattern was always the same. Diminishing returns on the wrong investment, and a widening gap between what the brand believed about itself and what customers actually felt.

The conviction that built Huemanly is straightforward. The most effective brand strategy starts with the person. Understanding what drives loyalty, shapes perception, governs engagement, and defines experience at a human level is not a soft discipline. It is the most precise work a brand can invest in, and the kind of work that only matters if it is done with both the rigor the data requires and the creative depth the execution demands.

What Neurocreative Means

Science That Informs the Strategy. Creativity That Makes It Real.

Most companies separate the analytical from the creative. Strategy happens in one room, execution happens in another, and the brief gets handed off in between. Something is always lost in the translation.

Huemanly was built to close that gap internally. We measure with rigor. We strategize from behavioral truth. We create from that strategic foundation, in-house, so the thinking and the making are never separated. The word neurocreative describes exactly that. Science that informs creativity, and creativity that is disciplined by science.

How We Work

Three Connected Capabilities. One Integrated Practice.

01 Strategy

Brand and Human Connection Strategy

Every engagement begins here. We build the strategic foundation that tells your brand not just who it is, but how it needs to show up differently to close the gap between where it stands and where the humans it serves need it to be. Strategy is the headline. Everything else serves it.

02 Measurement

Human Factor Index

The proprietary diagnostic framework that translates human connection into a measurable, boardroom-level score. Before a single recommendation is made, the brand is scored across four CPEX dimensions using behavioral and qualitative data. The score tells you exactly where the gap lives, and the diagnostic tells you exactly what to do about it.

03 Expression

Brand Expression, In-House

Branding, product design, and website design and development, all handled in-house by Huemanly. Every creative decision traces directly back to the HFI diagnosis and the strategic positioning that preceded it. This is not decoration applied after the thinking is done. It is the final chapter of the strategy, written by the same team that wrote the first one.

How We Work

Project-Based. Small on Purpose. Built for the Work That Matters Most.

Huemanly is intentionally small, intentionally focused, and intentionally project-based. No retainers. No media buying. No social media management. No attempt to be everything to every brand.

This is not a limitation. It is the structure that makes the work possible. When every engagement has a defined beginning, a clear objective, and a measurable output, the thinking stays focused on what the engagement is actually trying to accomplish.

We partner with a small number of brands at a time, because the kind of work we do asks for real attention, and real attention does not scale. When you are in an engagement with Huemanly, you have all of it.

See How We Work →
Leadership

The People Behind the Work.

A strategist and a creative director. One reads behavioral data and builds the strategic foundation. The other translates that strategy into something people can see, feel, and experience. Together, they run every engagement from the first conversation to the final deliverable.

Cort, Founder & Lead Strategist at Huemanly
Co-Founder

Cort

Founder & Lead Strategist

Cort built Huemanly on a single conviction. Most brand problems are human problems in disguise. With a background in behavioral science and brand strategy, he leads every engagement from the initial HFI diagnostic through the strategic positioning framework. Every recommendation is grounded in what customers actually reveal through their behavior, not only what they say when asked.

Sarah "Toddie" Brummels, Creative Director at Huemanly
Co-Founder

Sarah “Toddie” Brummels

Creative Director

Toddie leads Creative Expression at Huemanly. The phase where strategy becomes something an audience can see, feel, and experience. She works from the same strategic foundation built in every engagement, which means the creative is never a separate interpretation. It is a direct translation of what the data revealed and the strategy prescribed. Her work spans brand identity and product design.

If any of this sounds like the conversation you've been ready to have.

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